International Premium Gift Retail Chain Links of London Has Adopted Bedford“Retail Clarity”

International Premium Gift Retail Chain Links of London Has Adopted Bedford“Retail Clarity”
Press Release : Sing Tao Daily 19.8.2004 



Links of London, founded in 1990, is the best and smartest source of exciting presents in sterling silver and  18 carat gold. Up to date Links of London has more than 50 retail outlets across United Kingdom, North America, Middle East, Caribbean, Europe and Asia. Currently, Links of London has opened 5 branches in Hong Kong. The British jewellery industry has consecutively awarded Links of London for its design in silver, unique image, and creation of premium presents. Their reputation has widely spread as some of the world’s greatest retailers have also chosen to sell their designs.

Among the Point-of-Sale Systems in the market, Links of London has finally adopted Bedford’s C6 POS system, for its scalability to cope with the future expansion for Links of London in Hong Kong. With the successful implementation of Bedford C6 POS System among its Hong Kong branches,  Links of London can handily review the real time sales performance and inventory level.


Bedford Retail Clarity Solution: 

To strengthen its competitiveness in the tough economy environment, Links of London is facing the following challenges:

1. To place greater emphasis on customer care.
2. The management needs full control of business anywhere and anytime.

By leveraging Bedford’s latest technology “Retail Clarity”, Links of London has achieved:

1. Customer purchases full analysis, by using Bedfor “Customer Master”. A “Customer Loyalty Program” is developed accordingly. Links of London could now aggressively approach to its customers and offers the latest promotion to them in reference to their previous purchase records.

2. “Retail Clarity” allows management to access the central database of POS system through internet. Therefore, real time sales performance and inventory level for every branch are assessable at anytime and remotely. This is particularly useful for management when he is away from office for business or at home.


“Bedford Retail Clarity enables remote access to POS system anywhere and anytime simply through internet, definitely an excellent management tool.” –Links of LondonUtilizing Bedford C6 Manufacturing Clarity, New Time has gained benefits of the following:

About Links of London – Designs and sells interesting and original precious objects ranging from watches, jewellery, tableware and gifts. Up to date ithas more than 50 branches around the world. Website:

About Bedford Technologies Limited– Provides Human Resources Management System (HRMS), Point-of-Sale (POS) and Enterprises Resources Planning (ERP) solutions especially for small-to-medium size enterprises in both Hong Kong and Mainland China.